(The purpose of this article is to set a fire under for arse if you need money to race)

Did you know that David Coulthard consults to big business on the F1 way do things and obviously charges high fees…. And they wouldn’t pay unless they made fortunes from what they learn from him.

Did you know that illustrious professional racing driver coach Enzo Mucci also coaches executives. They pay him to give insight into how pro racing drivers thrive in the world’s toughest environment.

Think about this carefully….. Racing people go out into the business world to train companies how to use lessons from the racing world to make money.

They want some of that racing driver magic to fuel their business.

Do you need money to go racing?… You already have what it takes in your blood!!

YOU are already a racing driver and you have developed the characteristics that mean you are ready right NOW to bring in the dollars. 

Here are things you use every day in karting naturally that mean you are fully equipped right now to blow the doors off business people and win their backing:

Be aggressive: Every race you know how to use aggression to assert yourself and take positions.  In business you need aggression to force yourself into situations like knocking on a door, or phoning a company for the first time. 

Beat fears fast: All drivers know fear, and if they want to progress they have to beat their own fears in a millisecond or they lose.  Every time you need to speak to a potential sponsor you will feel fear of rejection – treat that fear of rejection just the same as any on-track fear….. kill it fast!

Make your moves: You can’t sit behind other drivers waiting for them to get out of your way, you have to pounce on opportunities now! It’s just the same in the business world – one day you will be handed a business card by someone and they’ll say call her, she might be interested.  Don’t put the card away and wait…. act now just like when you see a chance to pass.

Go flat out all day, get up the next day and go flat out: You practice flat out on Saturday, you drive flat out in the races Sunday, there’s no easy going.  So, do the same chasing sponsors, hit it hard day after day – racing drivers don’t have slow days.

Bad weather is the time for you to push harder, when everyone else chickens out you win: Sudden rainstorms for drivers are opportunities to catch everyone else on the hop. Bad economy is just the same, the driver says ‘let’s have it’.

Don’t be afraid to crash, in fact crash often: Racing drivers aren’t afraid to bin it.  Take that attitude into business, and don’t be afraid to get turned down by sponsors, make adjustments and take it flat out again!


In other words every situation in the sponsorship world has an on-track equivalent  – ask yourself would I chicken out in a kart – the answer should always be no!

It sounds crazy to say, but I really do love how unfair karting is!

Of course I have suffered plenty of pain because drivers with big budgets have a sometimes unassailable advantage, and everyone involved bemoans the tragedy of talent not being able to shine through.


But at the same time, to compete in this insanely unfair sport a driver who wants to progress has to develop exceptional traits in order to make it. They need to learn how to:

  • Become a relentlessly improving driver to bridge that gap.
  • Develop superior mental toughness to cope with the crippling adversity.
  • Make themselves valuable enough attract funding or earn it.
  • Rise above self-pity and create a  never give up attitude.
  • Push themselves harder than any other driver

Now if karting was fair, then would they need to do any of that? Probably not.

So for me, karting provides unrivalled adversity and therefore the opportunity to develop outstanding people with the power to achieve anything!

Ask yourself ‘who gets the most out of karting?’.

Is it the rich driver who gets looked after in every way imaginable and has an easy path….


Is it the poor driver who has to develop themselves through adversity and failure after failure, learning how to pick themselves up and push harder, becoming a super-strength individual along the way who knows they can’t be defeated.

I’d say the rich kid gets the raw end of the deal!


CONSISTENCY – It’s a racing buzzword, consistency is key and all that.

But if you are not at the sharp end of the grid and hitting times all within a tenth then something must be wrong.

Consistent times means consistent errors.

It is possible that you are making the same error the same way every lap, but in my experience this is unlikely.  What is more likely and more mysterious is how consistent drivers tend to make the same number of errors per lap, but completely different errors!

This kind of discovery is usually hidden in the data which nobody bothers with – a driver will usually say:

Look how consistent I am! Whats the point of looking at data when my laps are all within a tenth???!!!

What the data always shows is that the pace IS there, but on every lap a few tenths is lost somewhere. Typically it will be like this:

  • Lap 1 – braked too late chicane, lost 2 tenths on exit, rest of lap quick
  • Lap 2 – 3 tenths up until final corner then lost traction on exit and dropped the 3 tenths
  • Lap 3 – hit kerb for first ever time at esses, went sideways and lost 3 tenths

You get the picture…..

What does it mean when seeming random errors are the problem?

When I quiz a driver on what is happening on each lap then we start to reveal the nature of the problem.  For example on lap 3 above the driver hit a kerb that was never used before, it shows up in the data as a lone rev spike. Here’s what a driver will say:

Oh yeah I forgot about that – well I thought I’d give it a try because I saw no 35 do it and he’s quick

Trying things out is essential – 100%

But trying things out randomly and forgetting the result is a habit many drivers have and it murders their lap times.

Here’s what I suggest you try instead.  Have a set way of driving the track, have your method for each corner figured out and do that over and over.  When you feel the urge to try something random, resist the urge BUT JUST FOR NOW.  Instead, decide what you will try BEFORE you go out on track and only try that one thing and try it multiple times.

Now you will discover if something works or not with certainty.  And when you drive laps without trying random stuff, you will notice your laps will just get better as you do the same thing better and better.  When you add in a new discovery that worked, BOOM, you go even quicker and that’s the route to consistent and fast laps.